Social Media Marketing tools
Social media marketing is a broad umbrella for various tactics that drive traffic and visibility to a brand or business. The rise in popularity of digital networks has given way to numerous opportunities, but there are so many tools, platforms, and strategies that it can be difficult to know where to begin. Social media marketing requires as much strategy as it does resources. Without the right tools and resources, even the most well-executed social media marketing campaign can fail miserably. However, with the appropriate tools at your disposal, you can achieve measurable results from your social media marketing efforts with little overhead. . If you’re just getting started with social media marketing or are looking for new ways to optimize your current strategy, we’ve compiled a list of useful social media marketing tools that you should know about.
1. Buffer
If you’re managing social media campaigns, you’ve probably heard of Buffer. The company’s primary business is a social media scheduling and publishing tool for marketers, but its free social media marketing tool offering is highly useful. The free social media marketing tool from Buffer allows you to track social media metrics, publish content from a variety of social networks, and schedule content for future publication. It also includes a Chrome extension that allows you to “pre-schedule” content by creating drafts and adding them to your publishing queue, so they go live at a later time. Buffer’s paid social media marketing tool, “Buffer for Business,” provides additional analytics, collaboration features, and data insights that can help you make more informed publishing decisions and track the return on your social media marketing efforts.
2. Hootsuite
If you’ve been managing social media campaigns since the dawn of social media, then you may remember Hootsuite as a stand-alone social media dashboard that helped businesses manage their social media presence. Over the years, the business has rebranded, expanded its feature offering, and become more of a social media marketing tool than a social media management dashboard. Hootsuite is a social media marketing tool that allows you to manage various social networks from one centralized platform. While many social media marketing tools focus on publishing and scheduling content, Hootsuite gives you more visibility on how your content is performing along with a number of other useful metrics.
3. Google Analytics
Google Analytics is one of the most important social media marketing tools that you can use to analyse your website traffic and user behaviour online. This social media marketing tool is used by businesses of all shapes and sizes to gain visibility into their website traffic and conversion rates across their digital marketing channels. Google Analytics allows you to track website visitors, their journey through your website, and the social media networks they came from. This is one of the most important social media marketing tools since it allows you to determine what social media networks are bringing the most traffic and, therefore, should receive your attention.
4. Mailchimp
Email marketing remains one of the most powerful marketing mediums, and social media marketing is a great way to build your email list. You can easily plug your email sign-up form into your social media pages with the help of social media marketing tools like Mailchimp. You can create and design emails, create subscriber segments, and track your email marketing performance from within the social media marketing tool.
5. Brandwatch
If you’re looking to do some competitive intelligence, brand monitoring, or social media analytics, you can use social media marketing tools like Brandwatch to keep an eye on your brand and your competitors. Brandwatch is a social media monitoring tool that allows you to search for your brand terms and keep track of what’s being said about your business across a variety of social media networks.
Summing up
Social media marketing is a challenging endeavor that requires as much strategy as it does resources. With the right tools at your disposal, however, you can achieve measurable results from your social media marketing efforts with little overhead. If you’re just getting started with social media marketing or are looking for new ways to optimize your current strategy, we’ve compiled a list of useful social media marketing tools that you should know about.
