What would you say if we told you that article spinning is something you should never do? What if someone tells you it’s not good for your content marketing strategy and that it has a negative impact on your brand as well as your search engine rankings? Would you believe them? Well, apparently there are many who wouldn’t. There are over 2 million articles about content spinners available online and nearly 82% of marketers who use these tools don’t think they’re bad for their brand. Don’t get us wrong; there are plenty of great uses for an article spinner, especially if your primary goal is saving time. However, the vast majority of content marketers who use article spinners do so because they’re unaware of the downsides.
Why You Shouldn’t Use an Article Spinner
Before we get into the nitty-gritty of why you should avoid article spinning, let’s first address the most obvious question
1. What is an article spinner?
Article spinning is a technique in which you take a single article, break it down into smaller chunks, and then rearrange those chunks to create completely new articles from the single original article. In the early days, this technique allowed marketers to create more content without having to write new articles from scratch. These days, however, article spinning is used primarily as a quick content creation hack. Although article spinning is a quick way of creating new content, it’s also very apparent to your readers that the article they’re reading has very little to do with the original article. This is problematic because it destroys your brand’s credibility, especially if your readers are looking for accurate information at that particular moment. If you want a reader to trust your brand, you have to start off on the right foot by providing accurate and helpful information. If you spin articles and provide content that’s completely unrelated to the original information, you’ll destroy that trust immediately.
2. It Has a Negative Impact on Your SEO
Although article spinning is primarily about creating new content, many marketers seem to think that it also helps with SEO. The thing is, article spinning does not have a positive impact on your SEO. In fact, it has a negative impact on your SEO because it doesn’t create unique content. If you take a single article and spin it into 10 completely different articles, those 10 articles will have the exact same amount of value as a single article that’s been written from scratch. When a search engine bot crawls your site and finds 10 articles that are identical, it knows that you’re trying to trick it into thinking that your website has more value than it really does. It will penalize you for trying to manipulate its algorithm, and it will rank your site lower than it would if you were to create authentic content.
3. It Signals That You Don’t Care About Quality Content
Have you ever read an article that was spun from another article? If so, you probably noticed that it was full of grammatical errors and had poor overall quality. This is because the article spinner didn’t actually read the original article and pick up on the nuances that make it unique. Instead, it just copied the original article and changed a few words here and there. This communicates to your readers that you don’t care about quality content. If you want to create a strategy that will truly drive your readers to become customers, you need to start off on the right foot by providing quality content. If you spin articles and provide content that’s full of grammatical errors and poor wording, you’ll destroy your readers’ trust immediately.
4. Google Will Catch You and Penalize You For It
As we just mentioned, spinning articles and creating low-quality content is a clear violation of Google’s guidelines. This means that if Google crawls your site and finds that you’ve spun a ton of your content, it will penalize you for it. When a search engine bot crawls your site, it reads the content and analyzes it for various things, including the density and length of sentences and paragraphs, the use of certain keywords, and the presence of spun content. If Google finds spun content, it will know that you’re trying to manipulate its algorithm and rank your site higher than it should be. In this case, it will downgrade your site and mark it as low quality. If you want to avoid having your site penalized, you need to write authentic content that’s relevant to your target audience.
5. Your Audience Will Recognize Spinned Content Instantly
When a reader scans a spun article, they’re not going to read the entire thing because it’s not relevant to their situation. Instead, they’ll probably only read the first paragraph or two before moving on to another source of information. That being said, even if a reader does read the entire spun article, they’ll still be able to recognize that it’s spun content. This is because spun articles are full of grammatical errors and bad wording that make it obvious that the article was created by a machine. If your goal is to create authentic content that resonates with your audience, you need to write for your readers, not for Google. If you write spun content, your readers will recognize it almost immediately. This will cause them to lose trust in your brand and look for information elsewhere.
6. There Are Better Alternatives to Article Spinning
If you’re still not convinced that article spinning is something you should never do, let’s talk about some alternatives to spinning articles. If you need to create more content but don’t have the time to write a single article from scratch, you can always repurpose an existing article. You can also use a tool like Longer Posts to expand on a single article and turn it into a long-form content piece. If you’re looking to create more SEO-friendly content without having to write a single new article, you can use a tool like Squibler to create a listicle from an existing article. Finally, if you need fresh content quickly, you can always hire a freelancer or outsource the work to a content writing service. Sure, you won’t have the exact same amount of content as you would if you had spun the articles, but you’ll have more valuable content.
Now that we’ve gone over 10 reasons why you should never use an article spinner, we have one last piece of advice for you. If you want to create more content quickly but don’t have the time or motivation to write a single article from scratch, you can always repurpose an existing article. You can also use a tool like Longer Posts to expand on a single article and turn it into a long-form content piece. If you’re looking to create more SEO-friendly content without having to write a single new article, you can use a tool like Squibler to create a listicle from an existing article. Finally, if you need fresh content quickly, you can always hire a freelancer or outsource the work to a content writing service.